Study Of China Golden Eagle TV Art Festival

China Golden Eagle TV Art Festival is trapping in a crisis entangled in false votes, negative profit, news monopolization and poor content. For all the media,conducting large activities have become a very important means to up their audience ratings,increase their influence on society, and accordingly create their own brands. As the first national television celebration, China Golden Eagle TV Art Festival won expectations of all the people who worked on TV at the beginning of its origination. They expected it to further push forward marketing and industrialization process of television in China powerfully by summing up the law of its development. But nevertheless, complaint has been grading up about China Golden Eagle TV Art Festival and Hunan Media Group during those five years (from 2000 when China Golden Eagle TV Art Festival settled down in Hunan to 2004) ,how should China Golden Eagle TV Art Festival goes on? This thesis points out the human factors and underlying causes which cause China Golden Eagle TV Art Festival to be trapped in such a jam by acquainting and analyzing all the details, including its developing track and its specific circumstances in Hunan, in order to make clear its future development on one hand, and provide similar activities with its successful experience on the other, ultimately impel China television to develop marketing and industrialization truly and healthily. The thesis is based on investigations of wide scope, which show the festival's image among the audiences and what they speak of it in detail, and it definite the relationship among the awards, the festival and the media group, accordingly point out the significance of the festival to China television and Hunan Media Group and find out its evils and weakness as well. In the meantime, by linking up with analysis of relevant celebrations of television and artistic awards, the thesis make explorations into future development of China Golden Eagle TV Art Awards and Hunan Media Group which are two decisive factors to the festival's development, therefore make definite the localization of China Golden Eagle TV Art Festival and offer advice to its practical conducting.