Study Of Network Opinion Leaders Influence On College Students’ Cultural Value Orientation

The Internet has changed people’s way of life. With the rapid popularization of networkapplication and network function has become increasingly prominent, the network opinion leadersgroup rise abruptly quickly, its impact on users, the ability to guide public opinion has been paidmore and more attention. As a very active youth community among Internet users, college studentsare influenced by the network opinion leaders more and more obvious. College students is animportant part in the development of contemporary society, also will be the backbone of the futureof society. The individual value of this group is bound to affect their choice of future developmentin many important life stage, their ideas may also affect the generation and the generations of new,which will affect the advance of the whole nation and the construction of harmonious society.In recent years, although the theoretical research of the cultural value orientation has obtainedthe very big development, but for the research of college students cultural value orientation is notthorough, study on the effect of network opinion leaders on College Students’ cultural valueorientation is rare. Investigate the reason, one hand is the complexity of cultural value orientation,on the other hand, the reason is the lack of empirical research of network opinion leaders view onCollege Students’ cultural value orientation.This paper mainly studies the impact of Internet opinion leaders on College Students’ culturalvalue orientation, through collecting large amount of relevant literature, analysis of definition andclassification of network opinion leaders, analysis definition and classification of the networkopinion leaders, to explore the theory, model and measurement of cultural value orientation, throughthe questionnaire survey and in depth interviews, conducts an empirical study for the cultural valueorientation of the network opinion leaders, the present situation of College Students’ contact withthe network opinion leaders and the mechanism of network opinion leaders influence collegestudents. Then we do a linear regression analysis for the effect of network opinion leaders onCollege Students’ cultural value orientation. Finally we draw a conclusion. Based on the researchconclusions, this paper also from universities, government, students’ own multi angle and putsforward some suggestions of countermeasures.In this paper, the research results have a certain reference value, to the College Ideological andpolitical education work. the research results can provide some useful guidance for enhancing theeffectiveness of College Students’ cultural values culture, to provide support for the betterconstruction of socialist core value system; at the same time, The conclusion of the study canprovide empirical basis or reference for the research of Internet opinion leaders; in addition, it also contribute to the relevant departments to strengthen the network monitoring, enhance the degree ofattention to purify the Internet space, conducive to the formulation and implementation of relevantlaws, regulations and policy.