A Study On The Influence Of Network Opinion Leaders On College Students' Political Attitude

Political attitude of Students is a barometer of the times. Political attitudes of the young college students of socialism with Chinese characteristics herald social development. With the rapid development of a global network of technology, the Internet with its irresistible influence permeated all areas of social life; it is at an unprecedented rate change people’s way of production, living and thinking. At the same time because of its powerful network transport functions, unparalleled information reserves, fast and convenient mode of operation, to promote the progress and development of human society, the Western values and value systems gradually affect every aspect of life in young college students.The special populations are active in new network virtual community (online forums, micro-blog, etc.) environment, which called "network opinion leaders" by a number of Internet users, in support of virtual forum community members; they become community opinion manufacturing, isseminators of information, and thus their personal charisma and influence radiate real life. And college students, as China’s leading Internet user groups, their political attitudes also affect the network by opinion leaders.With the help of the literature review and empirical investigation of methods to representative groups of users-the starting point for the study of opinion leaders in the network, drawing ideological and political education communication, political psychology, social psychology theories and methods, first of all, in the research network opinion leaders to form the basis of factors, characteristics, types and effects on the formation and change in college students’ political attitudes conducted in-depth theoretical analysis; secondly, college students in Beijing, for example to make an empirical investigation, summarized and analyzed the current network of opinion leaders and political attitudes of college students the impact of the status quo, influencing factors and trends, and on this basis proposed nurture, guide and regulate specific measures of different types of networks of opinion leaders.