| Media as the carrier of information dissemination in the course of human civilization,which experienced a constantly updated with a wealth of process. The emergence of new media forms, often bring great changes in the mode of transmission, and promote the process of social development. The traditional mode of transmission has been difficult to meet the requirements of today’s people for the dissemination of information.The first network marketers promoting content to users for accurate delivery have tasted the sweetness. through continuous development,gradually formed a platform with Microblog/QQ/Wechat and other social network,a accurate delivery solutions with Fensitong/Fensitoutiao/Guangdiantong/Pengyouquan and so on.Such precise mode of transmission-based user information and user behavior of social network, increasing the effective reach of information,achieving Focus communication, reducing the cost of information dissemination. Information and behavior of network user therefore are of great concern, building a database of user information and behavior, doing scientific analysis, do some rational use,conducive to push personalized information, that is the basis to achieve accurate communication.In this paper, collecting the latest survey data and research, reference quality internet information and case,in the way of literature analysis, survey data, case studies.classify user data from user information and behavior of social network, through data mining and processing, find out the implicit value and relevance. With the research of the industry’s common information accurate delivery products, summarizes the shortcomings and advantages.Discuss condition of accurate communication and the impact on user privacy caused.Forecast trend of accurate dissemination of information, to assess the potential of accurate dissemination except advertising. Research related to communication, marketing, advertising, sociology and other related content. |
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