The Study Of The Transmission Route Of Guangxi’ Regional International Broadcasting

With the development of the global economic regionalization, the world is divided into a plurality of regions, regional economic cooperation organizations like ASEAN, SAARC, NAFTA, the European Union have emerged. Development of regional multinational organizations has become a trend. March 2015, China formally proposed "One Belt and One Road" plan, to further strengthen opening to the world and cooperation in international regionals.The development of regional economic promotes the development of regional media. Regional international communication media are based on the region, facing the other countries. They are responsible for the spread of information among countries in the region, strengthen communication, enhance the friendship between countries. Regional international broadcasting, one of the major media of international media, is also an important part of China’s international broadcasting industry. The BBR of Guangxi People’s Guangxi people’s Broadcasting is our country’s first regional foreign broadcasting, it is located on the " One Belt and One Road ", facing the ASEAN countries. Its development is conducive to the booming of the China-ASEAN, and creating a good international cultural environment, to provide strong media support for the," One Belt and One Road " constructionThis paper uses regional spread and foreign radio propagation theory, to study the Guangxi’s regional international radio’s route of transmission, using literature analysis, comparative analysis and content analysis to summed up the characteristic of its route of transmission, and discuss the existing problems and put forward the development proposal. This paper which under the of "One Belt and One Road" construction and development background, is guided by the regional transmission theory, first study the route of transmission of Guangxi’s regional international broadcasting, the research results are innovative and forward-looking.