The Research And Implementation Of Personalized Recommendation Online Bookstore

Informatization and networking is an important symbol of the rapid development modern society, consequently, the e-commerce is gradually mature. This brings great convenience for consumers shopping, as long as there is network, consumers can be independent of time and space limitations, browse any shop on the Internet, select anything they need, order that and pay. And the low price, the fast flow, as well as the fashionable style result that shopping online is particularly suitable for the fashionable young people. As a "virtual promoters" of the e-commerce field, personalized recommendation system can initiatively recommend the interest of information for consumers from a mass of information. And therefore become a significant factor for commercial websites booming. The personalized recommendation online bookstore this paper introduced is a Web-based professional electronic mall system which online sale of paper books and e-book.The first step is to introduce the research background and significance for the project, the domestic and foreign research status of e-commerce personalized recommendation, combined with the development of e-commerce strategy and management requirement, I determine the research objectives of this paper-personalized recommendation online bookstore. Then, according to the demand of the online bookstore, I introduce related technologies to create it. In the following part, in virtue of the actual development, I focus on analyzing the personalized recommendation online bookstore case design, interface design, function modules and database table structure point of view, analysis to realize online bookstore system technical scheme and detailed implementation plan and implementation. Finally, I give a summary and outlook personalized recommendation online bookstore.In this paper, I regard UML (Unified Modeling Language) as a description language of the system modeling, use the idea of 00 (Object-Oriented) and architecture-centric, analysis of the shopping online business processes, using agile development ideas, iterative development. In the requirements analysis phase, including the feasibility of the online bookstore system, functional demands and non-functional demands analysis, I determine the function of the client, including:user registration and log in, browse books and find books (according to classification to find), books recommendations, shopping cart, online payment and e-book download. I also determine the management end features, including: user management, library management, and order management. In the design stage, I use B S system architecture and detailed design using the UML system use case diagram, sequence diagram and RSA diagram showing module object, process and function. During the development stage, I focus on ASP.NET which could be used as development platform, use C# to program, and use SQL Server to storage business data, finally establish the Web-based personalized recommendation online bookstores.This paper depends on the advanced technology to carry out e-commerce innovation, develop the highly active, easiest, user-friendly personalized recommendation online bookstore. And it break down the "bottleneck" in the development of e-commerce, it will greatly improve the efficiency of business operations, reduce operating costs, effectively promote the rapid development of e-commerce.