| Reality shows have gained more popularity and attention from the general public, and China’s reality shows also have achieved rapid development in recent years. But there are several problems in the process of reality shows’development. First, the content of reality shows is homogeneous, which easily leads to the fatigue of the audience. Second, China’s reality shows are lack of innovation, and overly rely on the introduction of copyright. Finally, there is also a wide range of post-editing inadequate, which hampers China’s reality shows.Domestic and foreign scholars did a lot of research on reality shows, but analysis of problems and development from the clip angle is quite scarce. In this paper, taking the agenda-setting communication theory and mimicry environment theory as the theoretical basis, I analyze that the clip of reality shows, and find three main issues. First, the level of clip is low, which affects the reality shows in realistic, layering and other aspects; the second is a clip technique is quite singular, and it exacerbates the homogenization of programs; third is "distortion" has become increasingly common in the clip, which greatly damages the authenticity and content of programs."Run it Brothers" is one of the most popular reality show, and it is currently one of the higher level of clip in TV programs. In this paper, taking "run it brothers" as an example, I analyze the important influence of the clip on the reality shows from four aspects, such as narrative, rendering power, layering and dissemination of results, and give some editing strategies to enhance the post-production of reality shows. First of all, to better the effects of reality shows, we must learn to establish editing style, to find the right clip point, to control the rhythm of the clip, and to control the overall program; secondly, taking full advantages of digital technology enhances the existing clip practices, so reality shows can have more diversified development; thirdly, post-editing gradually penetrates to the pre-planning, through front of clips strategy to enhance the realism of reality shows.By using the communication theory and case analysis, I believe that we must realize the importance of clip in reality shows, and on this basis, we must fully understand three real problems facing clip of our reality shows, including concepts, techniques, methods. Therefore, I target the analysis of direction and strategy of reality shows’ clip, which regards the pre-planning concept, digitizing technique, and effect-oriented method as the core. |