Impression Management Of Celebrities On Weibo Through

Based on Goffman’s theory of impression management, this study try to find out the relationship between impression management and celebrities’influence on Weibo through a case study of Li Kaifu, a prominent figure and active Weibo user in China. From what I saw from Li’s Weibo, he goes a great length to do his Weibo well, which means he has a strong motive on impression management. His Weibo posts show a sign of regular pattern, and almost always contain text and photo. Thanks to weibo’s strong function as a platform for idea exchange between celebrities and their fans, Li’s Weibo posts were later adjusted to better meeting his fans’expectation. Li started to add more analysis. The content of his posts changed from "what I am doing" to "what I am thinking". Li’s effort not only strengthens his image as a mentor to the young but also enrich it to a broader extent.