The Research Of The Localization Of The Singing Contests Reality Show

With the Chinese joining WTO, along with the Internet and mobile phone as a representative of the rise of new media channels, more leisure entertainment, include more excellent TV programs,began to enter the Chinese audience’s vision, and China audience put forward more requirements to China television production. "How can we quickly produce excellent program which the audience will love" become an important issue places in front of many Chinese TV people. Throughout these years of the development of China TV, learning, imitation, and copyright introduction, referencing / using the mode of the foreign programs have become important methods to cope with Chinese TV competition and the growing demand of the audience. But how the "ocean programs" which are born in the west and grow up in the west fit the culture, habits of the completely different regions? "Localization" as the answer to the question is being mentioned and practiced.Singing contests reality show as the foreign programs which is popular and has a greater impact ups and downs in the past ten years, and has repeatedly caused the national attention. Why singing contests reality show in Chinese is so popular? What Localization strategies have they taken? This paper will take the singing contests reality show as the research object, take the 2013 singing contests reality shows as the main cases, try hard from the environmental ecology, the audience needs, and the works in order to make reference for the learning and the introduction of the other foreign programs.In the part of introduction, this paper will discusses the background and the significance of the research, and sum up and arrange the relevant papers and data. This chapter will review the evolution of Chinese singing contests reality show and the challenges faced of Chinese singing contests reality show, and make a detailed literature review about the localization of reality show and singing contests reality show.In the first chapter, this paper will define the singing contests reality show and the connotation of the “localization”, and discussion the research framework of this paper. First, this paper will define the connotation of “singing contests reality show” on the basis of interpreting the connotation of reality show. Second, this paper will find the current connotation of the “localization” based on the current developing status of the Chinese television program to do the research. Third, the paper will establish a research framework based on the theory called “Four Elements of Art”.In the second chapter, this paper will focus on the ecological environment of singing contests reality show. Due to differences between the different national radio and television systems, the responsibility of the television as a mass media in society is different. So this paper will discuss the responsibility and the examination and supervision of Chinese television. The rapid rise of Internet brings a significant impact to the development and extension of television. Due to the different network media development and the media consumption of the online audience between the different national and, this paper will discuss explore the development strategy of singing contests reality show on the Internet.In the third chapter, this paper will be mainly the audience analysis about the singing contests reality show. Why did the singing contests reality show have been able so popular in China is that the programs meet the needs about the entertainment democratic and the audience carnival after the economy prosperous. This paper will be conduct audience analysis from three aspects, entertainment democratic experience, immersive experience under the collective empathy and sense of belonging.In the fourth chapter, the paper will conduct textual analysis of the singing contests reality show. Although the localization strategies between the sense and broad connotation of the singing contests reality show is different,they can be classified as narrative and aesthetic character of localization simply. This paper will explore the localization strategy of the singing contests reality shows from two aspects, narrative and aesthetic character based on the real case to provide a reference for Chinese television program production.