The Integration Of Information Of The Sina Microblogging In The Era Of Big Data

With the high-speed development of social networking, cloud computing, mobile Internet, the scale of data increased in an explosive growth year after year, the world began to embrace the era of big data.By the current background of "big data",this article study theSina microblogging which is a social applicationand informationplatformas an object,InvestigateSina itselfand enterprise how to exploit the applications about integration of information, Based on theaccess, organizationandanalysis of microblogginginformation-make peoplefind thelnformationwhich matchtheir interests and demand closely at minimal cost.Inthe momentofinformationwave, people are no longerworried aboutscarceof information,but stilllackeffective integration ofrequired informationtomeet the growingpersonalized anddiversified demands morequickly and efficiently, which can be can becaptured, discovered, mining by analysis of big data.Using user’s datafootprintsand historical information which left on the social platformsande-commerce sitesto builddata warehouse, then processing the online-analysisand data mining between their own informationresources and therepository of user’s needs, which will match user’s requirements more accuratelyin order toimprove user’sviscosity and buildloyalty.Finally, I attempt to give some countermeasuresand suggestions considering some problemsin thedissemination of information and some related legal issues of microblogging, and make some prospects aboutdevelopment and trend ofmicroblogging’s operating in the future.