The Analysis Of Information Dissemination On Microblogging Media

Microblogging, also known as micro-blog (MicroBlog), is a new mediaplatform that user generating content, disseminating information and accessing toinformation.The internal structure of microblogging is a social network thatconstituted by users as nodes and relationship between users as edges.Afterinformation generated,the rest of users can forward it which can cause flowing ofinformation on the social network,which is also called as the informationdisseminates on the network.The research of dissemination of information onmicroblogging include showing the complete transmission path,the analysis ofspreading range and speed, the analysis of the key person,etc.These researches canbe used into practical application,such as marketing of microblogging,rumorcontrol,advertising,public opinion,etc.So the study of dissemination of informationon microblogging has great significance.The main task of this paper is to analyze public opinion analysis in order tostudy the dissemination of information of Sina microblogging.Then the paper willintroduces a public opinion analysis system of Sina microblogging.The researchesof this paper include data acquisition, dissemination of information analysis andpublic opinion analysis of microblogging.And the paper’s work is as follows.Firstly, it is the data acquisition of sina microblogging.In this section,the paperwill introduces the data structures of Sina microblogging and two popular methodsof data acquisition.One is using the API of Sina open platform the other is usingdynamic web crawler.Then analyzes the advantages of these two methods.Secondly, It is infromation dissemination analysis of Sina microblogging.Inthis section,the paper will introduces the concept of Information disseminationtree,and the algorithm of generating the Information dissemination tree in Sinamicroblogging.Then introduces the concept of structure analysis,content analysisand population analysis.Thirdly, It is the application of infromation dissemination in public opinion.Thepart mainly consists of two parts.One is data crawler,the other is dissemination ofinformation analysis and event statistics.The data crawler include whole networkcrawler based on API.The infromation dissemination analysis and event statisticswill show the visualization of every analysis result of the Information disseminationtree.