Research And Development Custom Clothing Network System Based On O2O

ABSTRACTRapid changes of modern society to promote the rapid development of Internet economy, under the network economic environment, enterprise network technology is widely used, to speed up the flow of information, capital, elements, and greatly stimulated the transformation of enterprises to the Internet. The development of the Internet to the clothing customization of this kind of experience is extremely strong service industry caused great shock. On the one hand, the virtual network is unable to bring customers real custom experience, on the other hand, there is no guarantee that set completely palatable to consumers, eventually lead to a large number of customer churn. By studying the enterprise profit model and O2 O e-commerce mode profits to build custom clothing O2 O network vendors profit economic model, and combining the customization system business needs analysis, using the theory of microeconomics manufacturers profit maximization and third-degree price discrimination pricing tactic to correcting the profit model, finally establish a set of customization system both can meet the demand of consumers and profits for corporate. This paper mainly studies the following several aspects:1. Through the research of the O2 O e-commerce profit model, and combined with custom apparel industry features, analysis of the O2 O mode the profit pattern of clothing customization system, then analysis of the enterprise profit model to build custom clothing O2 O network vendors profit model of the economy.2. First, design the online survey questionnaire by analyzing custom clothing network profit model based on O2 O mode and interviewing the clothing customization businessman. Then, regard social white-collar that had experience shopping online or custom clothing as research object. Eventually implement research behavior and collect research data.3. Using SPSS and Amos software to analyze network survey data, excavate potentialcustom demand, and convert it to system business requirements.4. Using system business requirements with the theory of microeconomics manufacturers profit maximization and third-degree price discrimination pricing tactic to correcting the profit model, achieve manufacturer’s profit maximization.5. Convert the system business requirements to function module of website construction, and using the Zend Studio, Photoshop, javascript, PHP, My SQL, etc. to establish O2 O clothing customization system.Based on the research of the above five parts and implementation, the O2 O garment customization system is established in this paper, on the one hand, make up for the current customization system customer churn problem, on the other hand, help enterprises to achieve the profit maximization, finally realizes the win-win between merchants and customers. O2 O mode network customization system for traditional custom apparel industry development of online business and Internet customization enterprise extension offline business provides certain reference basis.