Shaanxi Radio And Television Networks Industry Technology Development Path

With the overall promotion of the "triple play" strategy, "information consumption" and "broadband China" strategy, radio and television network industry have gradually lost its original protection policy. And the monopolistic competition stage of the market structure is insteaded by the monopolistic competition stage; Therefore, the business scope of Shaanxi radio and television network media group will be extended from a single business development to integrated business, and in this process its new demands and challenges for the technology of Shaanxi radio and television networks will be put forward. If there is no reasonable industrial technology path design and strategic measures, it’s difficult to catch up with technology, let alone technological leapfrogging.This paper comes from Shaanxi radio and television network project,and in order to Shaanxi radio and television network industry technology roadmap as research objectives. Around this goal, Started from logic of "Radio and television Network Industrial Technology Development trends-Situation in Shaanxi radio and television Network Technology Development - Shaanxi radio and television Network Industrial Technology Development path ", the key technology and its development direction should be defined. The system elements and the relationship of elements have been analyzed, the evaluation index system has been established,and the technology industry of Shaanxi radio and television Network has been deeply analyzed. Finally, from the industrial Technology chain perspective, Shaanxi radio and television networks industrial Technology development Path has been constructed. The main contents of the paper are as follows:(1) On the basis of the analysis of relevant research results and their underlying problems, and through questionnaires which combined with K-MeanS clustering algorithm, the demand of products has been analyzed. According to the final results of the analysis, the key attributes of future products of radio and television networks have been extracted, and the tendency of radio and television network technology has been come out, including digital technology, upgrade operating platform technologies, improve basic network technology, and network optimization techno logy.(2) Through the study of the comprehensive evaluation system, firstly,the radio and television networks for industrial technology of Shaanxi ability evaluation system has been set up, which is mainly from three components:the market demand, R&D capabilities and technical strength.The index layer of Shaanxi radio and television network industry technical capacity has been re-designed according to guidelines evaluation system index layer; the weights of index layer have been obtained through expert scoring and the weights of rule layer have been get by entropy method. Secondly, gray correlation evaluation model has been built to calculate the gray correlation degree. From three key aspects of technical strength, market demand, and research and development capabilities, the technical capacity of Shaanxi radio and television Network has been come out.(3) According to the technology ideas of construction industry chain, the relationship among six elements of the market demand has been analyzed, including industrial technology chain, strategic products, key technologies, research needs, research and development resources, and from five aspects of strategic products, target products, key technologies R&D needs and development patterns, and leading enterprises, the development map of Shaanxi radio and television Network has been designde, and implementation strategies have been come up successfully.