| Objective: To study of TV news coverage of the accident the driver of the motor vehicle law driving behavior affects reality and seek television coverage of the accident the driver and the practical effect of psychological mechanisms related to the impact of fear appeals for further strength to make good use of the media create a good road traffic order to contribute.Methods: Questionnaire survey and experimental Combination. The overall survey questionnaire is Jingde County, Anhui Province motor vehicle drivers, researchers designed a scientific and standardized sampling plan, plan questionnaire quota volume 240, 227 valid questionnaires; use questionnaires to collect driver’s demographic information, media exposure conditions and individual driving situations, the latter will be the basic condition of the driver population descriptive statistics, correlation analysis of accident reports and driver driving, the driver reported the accident attitude and shocking picture of the tragic accident levels of psychological tendencies study provides data support. Experimental procedure is divided into two experiments, the first set of experiments has four experimental groups of 7 people, the purpose is to study the different levels of fear stimuli incidents reported on the effect of driving people fear appeals; second experiment has two experimental groups, each group of seven people, the purpose is to study different aspects of the framework of severe accidents reported for fear of stimulating the driver fear appeals effect.Results: Descriptive statistical findings of the survey: The driver of the overall population in contact with high TV news coverage of the accident; the driver population of accidents overall television news coverage showing a more positive attitude; motorists tend to watch more shocking, tragic accident report screen, but the screen over the tragic accident is not accepted by the majority of motorists. Correlation analysis of the results of the survey: The driver’s age and its racing watch movies and television frequencies were negatively correlated; drivers around traffic violations with its own frequency of occurrence was positively correlated with the number of traffic violations; motorists to watch movies and television frequencies and their racing was positively correlated with the number of traffic violations; the driver to watch the TV news coverage of the frequency of accidents and their frequency was negatively related traffic offense. Experimental data analysis: Accident reported fear stimulus degree screen and fear of driving people to evoke the effect was positively correlated, not directly related to the sense of driver performance; severe contains a valid driver’s recommendation fear stimulus incidents reported compared to not include driving advice severe fear reported to greatly enhance the sense of driver performance.Conclusions: Drivers concerned about the high overall television news reporting accidents, traffic accidents often watch TV news violations exist practical effect in reducing their transportation. TV news coverage of the accident the driver of fear appeals effect by the "fear stimulus" and "a valid driver’s Proposal" factors, drivers are more inclined to accept medium to high accident levels to stimulate fear, "fear stimuli + highly effective driving advice" in television coverage of the accident the driver able to produce the best effect of fear appeals. |
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