New Media Age Spread Rumors And Prevention And Control Mechanisms

With the rapid change and ever lasting development of technologies in the new time, the emergence of new products, technologies, and concepts forces people to change their living styles accordingly, and this, in turn, causes the communication medium in the communication field to change constantly.Nowadays, with the digitalization, the mainstream medium has not been the sole source for people to get informed, nor is the official authority the absolute controller. Especially, in the past three years, the uprising micro-blog has appeared more and more affective to the society, the coverage of news has been enlarged, the discourse power of the audiences has been at the same time strengthened, and their social status has been raised. So, the media technology’s progress has pushed the human beings’ civilization progress. However, the pouring of new media has brought both much convenience for people’s lives and work and many social problems such as fraud information, extreme opinions, malicious speculation, vulgarity, and illegal marketing, which doubtlessly will accelerate the spreading of rumors. Definitively, there have been rumors since ancient times along with the creation of mankind and the establishment, development, and even progress of the human society, and they, taking advantage of the new media forms, are greatly enlarged in the perspectives of spreading scope, speed, and influence, etc. The consequences of which are ranged from social conflicts, the breakdown of social stability to the harmed government image and loss of its credibility. And this has become a major issue for the information society in the twenty first century.The thesis, taking the information spreading characteristics in the media time as the starting point, in combination with the real case and other different media’s spreading characteristics, discusses the rumor spreading regularity in the new media time, research of its preventing mechanism, and the roles played by the new media to refute rumors so as to make contributions to purifying the Internet and reestablishing the government’s image and its credibility.