Reflection On The Phenomenon Of On-line Gathering Comments

Since 2010, when the network culture into the era of "national group", the On-line gathering comments phenomenon and continuously introduce hot issues, interaction and mutual promotion, has been praised by the attention of people. On-line gathering comments by people become an intangible force detection and extensive use, to form a group of public opinion to influence events in the form of process, and to participate in the evaluation and decision-making of public policy and public affairs, constantly expand the public domain. Exploding number of Internet users, making the On-line gathering comments has become part of people’s life. And what is a On-line gathering, for its definition, because people from different positions, different Angle to evaluate the complex phenomenon, whether in real life, or consensus has not been formed in the academic research, the value of the positive and negative network onlookers both views reveals some characteristics and influences of network onlookers, but there are still many problems.The author thinks that, the On-line gathering comments essentially represents the public voice and public opinion, and this is the modern democratic society political power source and the foundation of legitimacy of political power, is one of the important basis, form the public decision-making is itself with the mass of defects, but history shows the only trustworthy is still the public voice and public opinion. So network onlookers as both to defend justice and the power to change society, it is a torrent of irrational cacophony, application of dialectical and critical eye to analyze, to network, is not a simple negation and kill, but to "Yang good or evil. The most important thing is that we should take what strategies to get On-line gathering comments to reasonable track, into the right frame, from blind spontaneous into self-consciousness awakening, from participation in chaotic into orderly, from blindly into the goal is clear, the rational behavior of independent thinking, so that the On-line gathering comments really become together social public opinion, justice, positive energy, promote social development and progress of real power.In this paper, in addition to the phenomenon of On-line gathering comments definition, characteristics, types and function of system is summarized, also with communication and social psychology theory, from the social background and the objective causes of technology, the operation mode and mechanism and so on has carried on the analysis, focus on approving the positive function on the basis of network onlookers, negative influence of On-line gathering comments, namely, rethink the problems that exist, and put forward the constructive optimization strategy, trying to from the perspective of professional theory, based on the analysis of On-line gathering comments, thus its propagation mode and operation mechanism have more clear understanding, make people in the group of onlookers see network characteristics and alienation of the people, to attach importance to and introspection, and tries to make the Internet itself, media and government can notice the selection and use of information to the mechanism of reinforcement, rational participation and use network onlookers and related network behavior, from the technical rationality and group polarization of the lost self, to ensure that the media environment and the reality the balanced and orderly development of the society.