The Design And Implementation On CRM System For X Mobile Company

With the advent of the Internet era, through the accumulation of user decades, to move the company to master a large number of user connections and information consumption habits, through the full use of play to enhance the value of user information has become an entry point for 4G services. Since the lower half of last century industrial production capacity gradually begin to meet the needs of most of the market, consumers are getting better gradually began to take into account the personal interest, on top of this demand produced a customized production. The traditional push-pull production converted to the new style of production.In this market demand basis, the paper attempts to propose a specific primer communication service provider’s customer relationship management system, taking into account the reasonable and effective customer information management on the basis of comprehensive new decision support solutions provide auxiliary precision marketing support. The main contents of this issue include the following:1) mobile communications industry, market demand customer relationship management system detailed analysis; 2) customer relationship management systems based on functional needs analysis based on the analysis; detailed design 3) systems; 4) implementation and testing of the system. This research introduces an innovative customer segmentation algorithm so as to realize the mobile user population analysis, customer analysis to understand the basis of population, assisted the company in product development and marketing orientation. In the subdivision algorithm design aspects fully into account the efficiency of the algorithm and application of results, innovative presents a traditional K-means algorithm to improve the algorithm GK-means algorithm based on the genetic algorithm.Optimized system architecture and optimization algorithms implemented based customer relationship management system, based on the basic functionality that can provide effective support for enterprise marketing decisions to improve the company’s marketing success rate, lower marketing costs and increase return on investment rate.