Customer Relationship Management System For Medium And Mini Type Enterprise

CRM is the combination of the three important elements: the customer, the relationship and the management, it represents the shift of enterprise's emphasis while facing the global competition. Generally CRM contains the following functions: management of customer information, management of marketing, management of products sale, management of service, customer concern, stat. etc..Currently Chinese Medium and Mini type enterprise facing that situation: lacking of customers ansd feel confusion of useful or useless costomer information. For solving this, we can using information technique to manage customer resources information centrally. Joint customer information which has been classified and worked in related operation field to share the customer information with the marketing and sales, product R&D, customer service and technique support etc... In this way, enterprise can share the same customer resources, and offer more pertinent services under customers' requirement & preference , and enhance theirs satisfaction and loyalty. Thus attach and protect more customers, to achieve the development of the enterprise ultimately.Here we've introduce the software product's design thought and developing experience and discussed the challenges brought to traditional industries by CRM especially in real estate industry.