Research On Graphic Communication Study Of The DUZHE’ S Cover Images (1981-2013)

DUZHE, which is known as Reader’s Digest previously, was established in Lanzhou, Gansu Province in 1981. DUZHE started to use its current name from 1993 and publishes every half month at present. Ever since its first issue was released in April of the year 1981, DUZHE has been insisted on its principle, which is "Select from the world, choose the essence, enlighten thoughts and broaden minds", and has been kept up with the times on both form and context from different aspects. Nowadays, DUZHEhas become famous by readers from different age levels and social classes and has won the periodical of largest circulation of China.This study is focus on DUZHE" s cover images, using the methods of text analysis, data analysis and content analysis, which is under the framework of qualitative research and combined with the information complement and demonstration of quantitative research. By reading and summarizing the content, the study is able to discover the connotation of the communication progress of DUZHE’s cover images.The framework of this study borrows ideas of "The Field Theory" which proposed by French socialist Pierre Bourdieu, and sets three fields of images as its main research paradigm followed my Professor Han Congyao from Nanjing University, which goes to fields of image producing, fields of image forming and fields of image communicating. In the study of fields of image producing, the focus of is on the forming and technical analyses of the producing of DUZHE" s cover images. In the study of fields of image forming, the focus is on decoding and coding DUZHE" s cover image symbols and summarizing and analyzing the pedigree shafts. Moreover, in the study of fields of image communicating, the focus is on the analyzing of the communicating methods and progresses of DUZHE" s cover images.