The Communication Research Of Chinese Internet Talk-show Program

Talk-show program, which is one of the most famous TV programs currently, is transforming itself with the help of media development. It originated in the 18 th century in the UK, after that, it developed rapidly in America. Talk-show program entered in China after the 1990 s, it developed from radio and television platform to the Internet successively. With the popularity of the Internet, individuals’ viewing habits have already transformed from the passive way to active way, and they can watch programs conveniently. With the characteristics of Internet freedom, the opportunities of people involved in the topic is increasing, timeliness and interactive in talk show has been strengthened. The contents of Talk show programs are from single political news to entertainment scopes; interpret history from reading, and gradually from the types to individuals. Some programs invited guests to participate the programs, however, some hosts are hosting alone. Some of the productions are sophisticated, but some of them are quite simple, program production is changing from the "Director-centered system" to "Host-centered system". The Internet brings a very huge change to talk show, the talk show itself has wide viewing angles, contents and high concerns, as a consequence, the talk show occupies a huge market, plus with characteristics of Internet freedom, convenience and etc., and let the Internet talk shows get great concerns. The Internet talk shows regard hosts as the core factor, which is a huge characteristic. Therefore, many Internet hosts have great influences. The host’s literacy, professional values and thinking will affect the quality of a talk show. At present, China’s Internet talk show is still in the initial stage of starting and development, it is clear that study on the communication characteristics of China’s Internet talk show have great significance to the future China’s talk show the direction of development.This essay is based on the previous studies, by searching the existing literature, in order to study the development process and features in different media situations, combined with different talk shows as examples, apply communication theory to analyse and research the Internet communication behaviors of Internet talk shows, and give recommendations to the future development.This essay will demonstrate the definition of talk show programs firstly. A talk show is a television programming or radio programming genre in which one person(or group of people) discusses various topics put forth by a talk show host. Then, this essay will introduce the characteristics of talk show programs, which includes Diversity, indigenous and focus, it is propitious to analyse the talk show programs further. At the same time, it will follow the chronological way to illustrate and analyse the talk show, and it will mainly talk about the situation after the talk show entered in China. Starting from the factors that affect the effectiveness of communication, to make clear the scope of the study contents, laying the groundwork for the following research.The second part, the major content is about from the angle of communication, and the factors to influence the spread effect of talk show, analyzing the factors that influence the spread of network talk show. Comparing the sequence analysis of the propagation characteristics of TV talk show and network show characteristics, and combining with the current typical show case to discuss the similarities and differences of TV talk show and network show. It mainly contains three parts, which is the analysis of TV talk show and network talk show their own characteristics in proper order and finally drawing the conclusion through the contrast. First, combining the case and analyzing the China’s TV talk show three types of existing, information, talk and entertainment programs in their respective. From the TV range, TV regulation range, and TV production, analyzing and discussing the TV media environment in China. Secondly, analyzing the feature of the internet and combining with the talk show to analyze the internet talk show in China, Hope that through the comparison of this chapter, from the multi-faceted, multi angle to explore the media influence on the talk show and the network for the following talk show the specific research foreshadowing.The third part will talk about the characteristics of Internet communication and self-made programs. From the analysis of communication subjects, communication contents, communication process, communication audiences to the communication effect of hierarchy, the existing problems that the Internet talk show faced with. The emergence of the Internet to subvert the traditional information production, dissemination and access methods, the emergence of a global information-sharing situation. Thomas Friedman said that It will flatten the original hierarchy, authority to rights as the core of the original representative gave way to the network spontaneously opinion leaders, industry elite opinion. Talk show with the aid of the network communication timeliness, massive, open, interactive, personalized communication, low cost, equal rights, diversity and other characteristics of the rapid development. The Internet and talk show integrated their characteristics mutually; now, influence our country’s Internet talk show. Network talk show and television talk show the biggest difference lies in the restriction of the media environment of the leading to the production of different forms. Network talk show in person, online video service providers or film and television production facilities production and broadcast network platform as the main channel of the self-made audio-visual works. So in this chapter analyzes the characteristics of network homemade video programs. The human society is the process of information transmission and communication system, in the process of each part are mutual connection, mutual influence. Study on the common communication process has two kinds: the first kind is a historical study, which according to the time sequence of communication activities of the occurrence and development of history; the other is a synchronic study, namely structure, aspects and elements of the dissemination of dissection and analysis. This paper mainly in the second aspects of network talk show horizontal research. Finally, based on the research of network communication problems and show the problems of network talk show communication problems.The fourth part, from the four aspects of the regulatory changes and the audience, program planning, content oriented programs, network talk show, put forward countermeasures and suggestions. First of all, is to program planning, program requirements, which is the premise of the program production. Content is the key to talk show; we will from the selected range, content selection standard checks. The program of media, government supervision, society, the audience more suggestions, as much as possible to ensure the healthy development of network talk show. Network broadcast breaks the limitations of time and space, everyone has the opportunity to become energy developers or control or share or beneficiaries, and the audience’s distribution is obvious, strong purpose, network talk show to seize the market, must seize the audience.The fifth part will talk about from the two aspects of innovation of content and the form, combining with the current network coverage and the needs of the audience and analyzing the development trend of China’s network talk show face. In the progress of technology and the human demand increases unceasingly, the media are constantly blended. The traditional television and video sites are integrated and the network television has appeared. In addition, the popularity of mobile Internet is changing people’s life. Network talk show caters to the future development of media development.