Studying User Experience Of Popular Journals

Starting from three UE factors of "Availability, aesthetic feeling and emotions" by Hekkert, this study takes " Orient Culture Weekly " as a case to analyze the shift of multiple aspects of user experience for the popular journals in the era of new media, such as contents, designing, issue, customer services and so on.The study is different from the other traditional studies that the orientation of the user experience is studied by mass communication or information management science. It observes problems and the status quo practically——This is an important worthy research direction during the transformation process from the popular journal to new media.The focus of the paper includes how the popular journal gets the " Media bonus " instead of the "Zero-Sum Game" in the era of new media. The process does not mean the death of traditional media, but the birth of evolving and hybridized media structure.The study takes the empirical analysis. In order to learn first-hand information from readers’views in contents, designing, issue, customer services and new media of popular journals, the author took the form of questionnaire survey based on 3 months of "Orient Culture Weekly" essence version. The survey theme is "The Study of User Experience Shift of Popular Journals" which includes 16 questions. And 387 questionnaires were valid.Firstly, this paper shows that the available experience value of current periodical users is generally poor in contents. This has something to do with the lack of practical effectiveness and information service of popular journals. On the contrary, the aesthetic experience value and the experience of mood/emotional value of users is generally rich, because contents of popular journals have certain appreciation and artistic quality that can make up for the inadequacy of the former, and improve the overall experience value.Secondly, this paper shows that the available experience value of current periodical users focuses on the digital products of print media, such as functional websites and application softwares. At the same time, on the aspects of aesthetic experience value, different carrier medium results in different requirement of segmentation. The dynamic and three-dimensional design is the key for users to achieve the experience of mood/emotional value.Thirdly, this paper shows that the available experience value of current periodical users focuses on how to get magazines more conveniently and quickly. Therefore, simplifying the distribution process and improving the efficiency of distribution has become a priority. And traditional distribution methods with the help of the new media technology and new subscription order behavior can greatly optimize fashionable and quick aesthetic experience and good mood experience.Fourthly, this paper shows that the available experience value of current periodical users is deepening due to the influence of digital publishing, enriching one-way simple user experience in the past, and strengthening the aesthetic experience value and the experience of mood/emotional value in the entire process of interaction.Finally,this paper shows that the available experience value of current periodical users in new media no longer requires read contents, but hope to achieve more social activities, consumption, payment and so on, and experience fashionable, cool aesthetic value of the new type and special mood/emotional value.The study has found that there are at least three benefits from the UE system of popular journals. First of all, who is the target audience of popular journal is more clear. For another, the editor’s work efficiency is improving. In the end, publication competitiveness is increasing. These methods will help the popular journals clear direction and get out of the corner.