A Study On Marketing Strategy Of Copyright Introduction Of Reality Show

Along with the globalization,all kinds of television programs spread faster all over the world which are included reality show.With the improvement of the domestic laws and the awareness of copyright protection,the copyright introduction of foreign reality show is adapted by TV media in 2012 to gain huge success.Based on this background,this article will regard reality show as research subject to analyze this phenomenon with literature review method, text analysis and comparative study method.Through this way,I can explore history of the copyright introduction of reality show and I can also figure out the development status and feature of reality show.Next step,I will analyze the marketing strategies during the brand building and propose the solution of marketing strategies,hoping to think out scientific methods of the advice on the copyright introduction of reality show development and innovation.The framework is as followed:The first chapter is to introduce main topic of this study to clarify the background, significance, research methods, review relevant literature and related concepts;the second chapter analyzes the history and current development of the copyright introduction of reality show;the third chapter is to analyze the characteristic of the introduction copyright reality show:fusion of authenticity and fiction,the cross of documentary and dramatic,interactive viewing and participation;the fourth chapter analyzes the copyright introduction of reality show marketing strategies:audience accurate positioning,well-produced content,the innovation of marketing channel;the fifth chapter analyzes the problems of marketing strategies and propose the involved solution for reality show;the sixth chapter proposes the outlook about reality show with Development and innovative marketing strategies:combines internal and external environment for localization marketing,pay close attention to the audience focus to marketing planning,standardize the ways and means of cooperation to improve the marketing channel.