"Beijing News" Section Of Public Opinion Resear CH Investigative Reporting

News from life in today’s society of information explosion, how to seize the issue as well as the general public is most concerned about their inner most realistic idea, closer to the people, reflecting the people’s livelihood, the news is the key to success. Therefore, the news emerged polls, are increasingly popular major media organizations, especially the print media, the polls allowed in news impact of new media can occupy a seat. Throughout our opinion the overall framework of investigative journalism, the survey data, plus professional organizations, experts and scholars view comments, now form the whole story mode opinion investigative journalism. Origins dating back to the polls news, it belongs to the exotic, until the early 1990 s was passed to China, through continuous exploration and advancement of three periods, the polls in the country’s major news media increasingly active again.According to the current development situation, the poll of news reports are basically two forms: The first way is the topic of independent media survey action planning and implementation, and then expand according to the findings reported here can be used as the main survey is a professional investigation agency may also be the media itself. The second method is that in the original survey data, based on the findings of the media choose to interpret meaningful analysis. Both are different, but they are the main form of public opinion surveys of news coverage.So how do you write opinion investigative journalism, which is how to make paper media to play the role of public opinion? By selecting the year, "Beijing News" 43 The study sample Polls news, select from content news poll, aspects of writing techniques, methods and guiding public opinion survey results and other research and analysis, and thus deepen the domestic polls News understanding and give some suggestions for reference. But also on the current public opinion investigative journalism to analyze the problems, and the future development of the strategy to give some advice.