Study And Application On Colour Semantics Of Smartphone Ui Among College Students

Research content of intelligent mobile phone interface is rich and broad.Undergraduate students are large user groups of mobile phone that cannot be ignored,their distinctive consumption concept and behavior put forward higher requirementsfor the mobile phone interface design. From the perspective of congnitive science,recognition of colcr is much higher than the shape, texture, structure and otherfactors. So, the study of color semantics and application of mobile phone interfacedesign has become inevitable.This paper takes the undergraduate students as the main object, subdivide groupand divide the group into four typical groups, based on the typical test result of ChenHuicang. This paper put forward survey by using quantitative analysis, qualitativeanalysis and other methods, according to the color semantic aptitude test of sanguine,choleric, melancholic and phlegmatic crowd. Obtain four color attributes of the fourgroups. On this basis, analysis the results, summarize the character and semanticexpression of words by using the color semantic differential method and thePearson Method. Combined with the semantic theory, carry on research of mobilephone interface color semantics design and construct color semantic scale map basedon the four types of college students. Discussion the application of color semanticsin-depth with the guide of color semantic scale map. Combine the color semanticemontional inclination with personality characteristics and behavior characteristics,design the mobile phone interface sample of the four types of undergraduate students.Finally carry out experimental verificatinon of the sample by using ergonomicsexperimental verification of the sample by using ergonomics experiment equipmenteye tracker, which is widely used in the world. On basis of recording eyes movingtrajectory, fixation duration, fixation times,back times，pupil scale, extract usefuldata information, make scientific, objective evaluation of mobile phone interfacecolor semantics design practice, to make the result of mobile phone interface color semantic visual study more credible.This paper provide the theoretical basis for the selection of mobile phoneinterface design in the color attribute, and provided color semantics guidance forthe interface design of mobile phone, in order to make it convenient for designers totake actual operation. The research method of this paper provide a new perspectivefor the refinement of target population in consumption study, which contribute to thedesign of multiple and the formation of diversification. Combine the perceptualknowledge with conceptual knowledge organically through the experiment, to makeit scientific and intuitive in defining the color emotion. Carries on the discussion ofthe research and application of color semantics in the broadness and depth, enrichedthe relevant theory of semantics of color semantics, it will have a powerful impacton the follow-up study.