On Ideological And Political Education Function Of Micro-blog Opinion Leader

Because of its fast spread and strong interactivity, Micro-blog has a huge customer base, plays a decisive role, and also formed "micro-blog effect". The so-called micro-blog opinion leaders is refers to the active molecules who often provide information and opinions to netizen and apply personal effects on micro-blog netizen in micro-blog media. They spread information, guide public opinion, supervise power and resolve contradictions, playing a directing function. At the same time, some micro-blog opinion leaders caused micro-blog public unrest, because "gatekeeping" isn’t strict, speak carelessly and extreme attitude. Therefore, how to take the initiative to deal with the challenges brought by micro-blog technologies and effectively guide and improve the micro-blog opinion leaders give full play to its function of ideological and political education, has become a problem to solve, which has a great significance for full play of effectiveness of ideological and political education.For these problems above, this paper summarizes the progress on research of opinion leaders, network opinion leaders and micro-blog opinion leaders through the methods of literature analysis. On the basis of fully comb to relevant concepts and basic theory of micro-blog opinion leaders, this paper mainly solves three problems:Firstly, elaborating ideological and political education function of micro-blog opinion leaders and putting forward that ideological and political education function of micro-blog opinion leaders are creating a good educational environment, helping the individual establish a correct concept and guiding the individual to realize the unity of knowledge and action. Secondly, select Guo Mingyi’s micro-blog and use KMSOCIAL2.0to make an example analysis on its operating conditions and contents. This paper sums up in ideological and political education function of Guo Mingyi’s micro-blog:demonstration who spreads positive energy, radiation source who encourages others and "Invisible" model who has fresh image. And then test the presentation above of Ideological and political education function of micro-blog opinion leader. Finally, this paper proposes that micro-blog opinion leader should expand the scope of influence by improving his own network media literacy, keep the sustainability of influence by continuous improvement, and rely multiple departments of government on their interaction and collaboration to help his healthy growth from keeping advantage, improving himself and help of relevant government departments three perspectives on the basis of systematic theory and detailed empirical analysis on ideological and political education function of micro-blog opinion leader.