Community O2O Mobile Application Interface Design Research Based On Cognitive Psychology

The development of the Internet in the past several decades has brought huge changes to human life, people’s basic necessities of life are closely linked to Internet, Internet has become the link and interaction between the virtual world and the real world. In recent years, the development of information technology and mobile Internet, cloud, big data, search engine and social network, overturned many traditional industries and even emerging industries.The user interface of Internet product act as the media to convey information directly to user, affects the operation of the user and way of thinking, study the process of thinking process and behavior of target user, has a very important significance on the interface design of the product. This paper is based on related theories of human cognitive psychology to explore how to set up the user’s psychological understanding of things information and how the brain processes these information to generate behavior, in order to explore the cognitive psychology’s impact on user interface design.This paper’s research field based in020business model, study when the online user is no longer a person, but as a party managers to managing many people at the party. The study in the cognitive psychology of perception, attention, learning and memory in the process characteristics such as access to information, to explore it’s effection on community020mobile application interface design. Based on those theory, the final design of the020application aim to community gatherings and account management, this is the main function of the app, to let the manager managing meetings, booking online service in a mobile terminal. Finally according to the study of cognitive psychology, find inspiration to complete the interface design of this application.The main achievements has been made of this those work are as follows:1, after consulting and research on cognitive psychology literature, summed up the inspiration of community020mobile application.2, Through the analysis of user interviews and questionnaire and investigation form, get the factors that affect the design, what aspect need to be paid attention when doing the interaction design, and create personas and scenarios to determine the needs of target users.3, according to the design factors and the summary of the theory, finish the design of this app.