Research On Information Searching Efficiency Of Mobile Platform(Terminal)Based On User’s Cognitive Level

With the reveal of mobile user time’fragmentation characteristics, shopping more and more users select shopping on mobile. However, due to the size limit of Mobile terminal, the design method does not apply to the mobile terminal and there are still many unreasonable design on mobile phone, therefore, it is an important subject to study the effeciency of users’search on mobile terminal. In this paper, we study the effeciency of users’search on mobile terminal and attractiveness that website to user, comprehensive properties of mobile terminal equipment, the user’s cognitive characteristics and principles of information design aspects of content, to the user as the center, select the mobile end three shopping website, large Numbers of users to the user when the mobile terminal shopping information searching efficiency and website for the user to attract degree are studied, based on this finished the following several aspects work:First,, combined with interactive design, aesthetics, ergonomics and other multi-disciplinary theory, analyze the mobile end shopping website information design from the perspective of cognitive users, as well as, combining with interactive design, aesthetics, ergonomics and other multi-disciplinary theory, puting forward six design principles of mobile terminal, providing theory basis for design for experiment;Second, explore the impact of the hierarchy depth of website information navigation part, information display of navigation, display of commodities list page and with/wihtout search function, on search effeciency of user and impact on the degree of efficiency and attractiveness to users, through five experiments. Third, analyse the experimental results and conclusions, and point out the design method of shopping website information on mobile terminal, at the same time summarized the article and prospected.Based on experiments, This paper aims to explore facters of the search effeciency of shopping website on mobile terminal and attractiveness to user, and conclude the design principle of information on mobile terrninal according to the experimental results, provide a reference for subsequent website information design.