Study On The Difference Of Chinese And Foreign Sports Reports

The Olympic Games always are not only a sports event. It is a big stage for cultural exchange and is a unique cultural social events. It also may reflect the cultural differences between Chinese and western. Sports news has organized the2012London Olympic Games’point of view, there are great differences between Chinese and foreign. Starting from the title of the Chinese and foreign sports news title, explores the Chinese sports news title as more antithesis neat and rhetoric, and west title is concise and clear. And report content, very good western media for the use of the lace news has intuitive effect. In this paper in the perspective of sports news and reports on the focus of the detailed analysis of the differences of Chinese and foreign sports coverage. Further analysis the reason of the difference of Chinese and foreign sports coverage, has carried on the comparative analysis, thus for our country sports news report provides certain experience and reference.From the report, it contents and reports the news focus on angle and analyzes the difference in report. Further analysis of reasons of differences and historical development of Chinese and foreign reports provide some reference for our country to reports of sports news.The research uses the literature material method, mathematical statistics and comparative analysis of the2012London Olympic Games the Chinese and foreign sports news reports of analysis, and through to the Chinese and foreign media like typical Chinese xinhua news agency and the United States of selected ESPN100news report after finishing a comprehensive research and analysis, the following conclusions:No.1In the process of sports news reports, the body is a reporter, in the aspect of improving sports reporter comprehensive literacy in our country should be under the hard time. Sports reporters in sports news reports on the breadth and depth of well, no matter from the print or TV, radio, the Internet is actively preparing for, origin understand thoroughly before and after the event, and to the audience the news behind the news, to grasp the thread of the news and reading audience psychology, for the audience to better interpretation of the game, to event occurrence, development, trend, background and impact angles, such as comprehensive, deep report it.No.2Sports news report planning individuality. News planning is the main body of news report follows the business development and the basic laws of news reports, over a certain goal, to have an analysis and research of information science, focus on the reality, explore, known to predict the future, formulate and implement the corresponding policies and strategies, in order to best effect of creative planning activities.No.3Olympic coverage should focus on repeat report is in the competition of technology, if weaken the event itself, not emphasize competitive technology itself, the related sports development role.No.4Audience demand and reported awareness should reach a resonance maximum to meet the needs of audience of sports news, in the modem society, the audience demand is the origin of sports coverage, also is the social foundation of the development of the a news. The audience’s recognition is the news good or bad a critical standard reference. According to the current market economy situation the most audience demand, journalists should widen the scope of the news reports in the report content, the focus of the reports and policy should be according to the changing needs of readers, and promote the development of the sports news in China.Foreign sports news reports follow the news law, each have their unique. We will need to learn from each other and the world and also need to learn from the west. We should try to be objective reports. At the same time, grasp the interaction with the audience, continuous innovation, form their own characteristics, to create novel and adapt to the international development of sports news.