A Study On Editing And Management Features Of Huaxi During The Transition

In the1990s, forced to survive the dilemma, literary journals have embarked on the road of reform and restructuring. In2000, the Guizhou provincial government stop funding to literary journal Huaxi, for survival Huaxi had brewing transformation. Huaxi transformation occasion coincides with the national "Go West", then, Huaxi seizes this favorable opportunity, by adjusting the reader positioning, brand conscious operate under a joint marketing concept and market environment of running fine, occasion a powerful new media initiatives, facing the market, took the revised restructuring of the road, and eventually succeeded.In this paper,2000-2013Huaxi as the research object, through its transition demonstrated by the editors and operating characteristics of study from which to explore a little of the same type of publications valuable revelation. Introduction is the first part of the article, a brief account of the research background, status, method and meaning; Then focuses on the crisis facing our literary journals and vitality profiles, clarify and actively explore the history of Huaxi made for the transition and the selection of its significance as a case study of a sample; Then in science journal editors theoretical perspective as a starting point, from the outside cover, model design and foreword forum, columns, novels and other specific text begin on the transition, Huaxi embodied the purpose of the magazine, readers positioning etc., strategy and policy journal editing features specific analysis; Chapter fourth around the operating characteristics Huaxi start on the transition, the next focus of interpretation "Goose" brand marketing model structure Huaxi formed, and the new situation, Huaxi co-branding marketing strategy in response to market mechanisms implemented and digital age "marriage" of new media initiatives; The last chapter of earlier research by editing and management features, Huaxi in the transition out of the realized summarize, draw inspiration literary journals in response to the plight of the transition can get that accurate market positioning, targeted audience create featured content; hand in new media, digitization, integration of excellent resources, the implementation of joint marketing brand, work together to create a mutual situation. Enable the development of literary journals out of the dilemma, to maintain the vitality of sustainable development.