| Book publishing is keeping close to the people’s life through broadcastingidealistic or mental production by material carrier. The publishing industry is animportant part of socialist culture industry with Chinese characteristics, and isalso an important content of the construction of spiritual culture in China. Thepublishing industry has become a pillar industry of the national economy,concerning the advance of China’s comprehensive national strength.Under the background of the economic globalization and the boomingdevelopment of cultural industry, the book publishing industry is facing fiercecompetition, therefore it is urgent to enhance the competitiveness of thepublishing industry. The17Municipal Press in Beijing as representative of thepresses in Beijing area is supposed to lead an exemplary role, but the fact isnot so. In this paper, through the relevant data analysis about the publicationof17Municipal Press, aware of the market impact after the transformation，to find a breakthrough in the problem, aiming at the problems shown "anantidote against the disease". The purpose is to adapt to the great backgroundof cultural regime reform and enhance the overall level of17Municipal Press,supporting to publish books professional, exquisite, special and new, and torealize the collaborative development in competition and cooperation, also toprovide better "spiritual food" for readers, and also to play the exemplaryrole for the national presses. |
