| The thesis of this paper is the press logo culture under the background of publishing culture and in the frame of press culture, which shows the rich content of the press logo culture through cultural connotation.The paper has six chapters and three stages (microcosmic, mid-cosmic, macrocosmic). The chapter 1 is the longitudinal introduction of press logo in microcosmic stage. The chapter 2 is the horizontal interpretation of the press logo culture in mid-cosmic stage. The chapter 3 and chapter 4 is the symbol decoding and cultural interpretation to the press logo and the press logo culture. The chapter 5 goes up to the macrocosmic stage to bring the advice constructing press logo culture forward. The chapter 6 is concluding the whole article.On the basis of far-raging investigation, the paper makes a simple introduction for the history of press logo and the studying actuality to the readers. According to the character of the press, the composition character of the logo, the cultural connotation embodied by the logo, all the logos are classified into different kinds. In the frame of press culture analyzing and studying, the paper makes a description for the phenomenon of the press logo culture in further and points out the function the press logo culture doing for the press image. Culture interpretation is the core content in this paper. I classify the cultural connotation to ten kinds, such as traditional culture, regional culture, industry culture, and so on. After decoding and interpreting, I advance that the press logo culture should go up the height of publishing culture to construct, which could strengthen the culture communicating of the press and fill up the blank of publishing culture studying.The conclusion and advice of the paper is the part to conclude and sum up the whole article. The paper presents the advice to the masses, for example, the press should intensify logo applying, pay more attention to the function of logo culture, strengthen the cultural basis, and so on. |
PDF Full Text Request