A Study On Book Marketing Pattern About Mobile Internet Virtual Community

With the fierce competition of our book marketing and the rapiddevelopment of mobile Internet, the mode of book marketing is graduallydiversified. The virtual community marketing is the main trend for the Internetmarketing in the future, and the mobile Internet will expand by moderncommunication and Internet technology. The virtual community of bookmarketing has new development by mobile Internet and great progresscomparing with the past. Thus, the research on virtual community of bookmarketing mode has deep and real meaning. This essay takes the virtualcommunity of book marketing mode，appearing on mobile Internet era, as theresearch object, analyses the marketing mode that could use new media tosending book publications to the target reader market, provides experience forthe development of book marketing, and promotes the transformation anddevelopment of book publishing industry.