Public Crisis Communication Under The View Of Micro Propagation

Abstract:We country now have a "Public Crisis" time. Communication plays a very important role in solving public crisis.To find the characteristics and shortages of public crisis is necessary. In the meantime,with the development of science and technology,the media develops so fast that micro propagation under the age of Internet becomes very popular.Micro propagation changes our mode of transmission and way of life.The new way of media brings public crisis communication new characteristics,micro propagation brings both opportunities and challenges to public crisis communication.This article defines related concepts,analyzes public crisis communication under the view of micro propagation based on the existing literature of other scholars and the characteristics of micro propagation. The article also guided by the use of "Broken Windows" under criminology,gives some suggestions for public crisis communication. Other suggestions are proposed from the aspects of different subjects in public crisis communication.This paper adopts the research methods of questionnaire survey.By issuing random questionnaires onlinej collected289effective questionnaires as sample.I analyze all the data to know the audience habits of using media,how much they care about public crisis events,how and how much they know about the events,as well as details about public crisis under micro propagation environment.I find out some problems about the public crisis communication in China.Micro propagation solved some old problems while got some new.In general,I summarize them in regulation and response,feedback two aspects.To solve the problems.I reference the "Broken Windows" theory.I also propose some suggestions according to the different subjects in public crisis communication. The results of this study can help people know better about micro propagation,know further about public crisis communication.I hope the results of this study can inspire public crisis communication.