| Abstract:With the continuous development of new media, traditional media have been looking for opportunities in the challenge. For radio show, only constant innovation and development to improve programs better influence, better service to the audience, thus in the broadcast media play a role in the reform of the whole. This article through to the national similar programs, summed up the programs in the developing experience and the insufficiency, using management theory analysis method, it is concluded that shows advantages and disadvantages of challenges and opportunities, through the SWOT analysis matrix, the corresponding development strategy, combined with the actual need to select the final development paths, the specific development countermeasures are put forward. With "differentiation" as the main competition strategy, highlight the uniqueness of "mommy baby" program and particularity, for a specific audience set key columns, design offline activities, member management. To strengthen and consolidate inherent cooperation department of you, and try to develop a new cooperation unit. Short-term development, focus on creative programs, make full use of public platform of the new technology, update the interactive mode, strengthen the brand construction program, highlight the host role. Long-term development, to expand the programme’s influence and competitiveness to interdisciplinary business development, actively expand programs audience to consumers at the same time, make consumers to show the audience. In this paper, the program of the overall reform has certain practical significance, has a certain reference significance for other program innovation. |
