CNR "Voice Of China" The Car Listening To The Survey And Analysis

In the continuous development of science and technology in the tide, listen to the radioprogram has been broken and gradually replaced the fixed traditional listening mode, themost notable is the car listening to radio programs. In recent years, domestic automobile hasincreased year by year, private cars gradually spread to the city and countryside, the tripbecame almost meet the people now living needs of transport. At the same time, it alsospawned a new radio show and listen to groups, namely the car to listen to the crowd. Theradio for a new audience this unique resource development value, have carried on frequencyspecific listening to radio programs on settings, as for audience resources. So, understand theaudience listening condition car is particularly important, have to the needs of the audiencemade to attract and suitable for the broadcast program, so as to improve the listening rateprogram.In this paper Chinese CNR "sound" column as the research object, to listen to theinvestigation of the audience on the car, analyze the CNR "China sound" section of the car tolisten to the situation, help to improve the columns based on the car listening to people’scompetitiveness. Based on the car listening to the related concepts such as the definition, andcar listening to the analysis of crowd listening habits and information needs, design thequestionnaire content. Including the basic situation, the target audience, the car listening tothe broadcast media, contact the car listening time, car to listen to people like to listen to theprogram text, listening to the radio to. Take the survey method of random distribution, andfield survey interviewer fill mode. And then the sample of CNR "the sound" to carry on theanalysis, finally draws a conclusion and gives the listening state certain suggestions made atthe same time, the development prospect of the car to listen to the broadcast program. Thisradio station in the future to further improve mobile provides reference standard promotes thedevelopment of listening, listening to the radio on the car, also make the radio in thecontemporary new media is popular, enhance their market competitiveness...