Research On Information Spread Mechanism Of Microblog Based On Infromation Ecology

Since the advent of microblog,it has become a hot favorite in web applications because of its real-time nature and convenience.The large number of users gathered on microblog and the relatively free speech information make microblog a powerful tool for grasping the pulse of society.The core value of microblog is based on a unique information dissemination mechanism,information acquisition mechanism,and information dissemination mechanism.These mechanisms meet the needs of the masses for timely and simple communication and cater to the "fragmented" lifestyle.The core idea of microblog is "immediateness and sharing of information and a dynamic information dissemination network based on instant and shared information." Under the background of the rapid development of mobile Internet,social networking platforms are gradually becoming an important channel for publishing and receiving news.As a representative of the social network platform,microblog has become a main object for studying the law of information dissemination because of its characteristics of fast speed,wide range,and diversification.The wide-spread and influential information in the microblog network is often tagged topical information.Its greatest feature is that the updating of topic information in a period of time will bring about a certain impact on the spread of the entire topic.Therefore,it is of great significance to study the rules of topical information dissemination to grasp the rules of microblog information dissemination.This article integrates the information ecology theory into the management of microblog information dissemination,takes Sina Microblog as the research object,and uses the SEIR model in the microblog information dissemination as a basis to comprehensively consider the derivative characteristics of the topical information in the microblog network to construct an improved model.Microblog topic-based information dissemination H-SEIR model,and use MATLAB simulation simulation,the topic of micro-blog topical information dissemination and the corresponding control strategy research.By adjusting the values of various parameters in the H-SEIR model,the impact of changes on the node density is analyzed,and the topic-based information dissemination rules in the mobile network environment are revealed,which provides a theoretical basis for the formulation of a supervisory control strategy for the actual micro-blog network.It is of great significance to control public opinion and grasp the law of information dissemination on microblog.Finally,this paper puts forward the development direction and management suggestions of the ecological management of microblog information from five aspects: government,opinion leaders,users,microblog operators,and scholars,and provides a theoretical basis for the development of the regulatory control strategy of the actual microblog network.The theoretical value of this topic is mainly to use the information ecology theory to consider the influence of the secondary propagation of topical information,and to construct a microblog information dissemination model that takes into account topical secondary communication,and to find the dissemination rules of topical information.A strategy for the ecological management of microblog information was proposed to implement the ecotype of microblog information dissemination and management.The application value lies in discovering the dissemination rules of topical information through microblog theory research,helping microblog users fully and comprehensively understand the nature and functions of microblog media,and on this basis,proposing the corresponding ecology of microblog information dissemination stage.The management strategy will further strengthen,promote and improve microblog construction,improve the level of microblog applications,ensure the healthy development of microblog 's network environment,and promote the harmonious and stable social environment.