Recalibration Of China’s News Production

This paper chooses cultural self-consciousness as the main logical line toinvestigate news production. Taking the news convention from news production as thehitting-point and the practical news rules and system which are from news conventionexternalization as the carrier, it uncovers that news convention still can be optimizedin the environment of modern society. In other words, new convention can stridetoward cultural self-consciousness and try to offer necessary choices for thedevelopment of this trend.As the important part of news production, news convention insured theorganization of news production and can improve the efficiency of journalism. It isthe calibration in the lay of news production organization(matter).However, with thedevelopment of society and the instant changes of media environment, negativeeffects are unavoidable. The news convention which is formed on the basis ofefficiency must be caught in the value imbalance. And the news convention thatpursues the politics and economy makes the running of news media gradually rigidify.The rigidification will then have feedback in different fields of news operations. Theprejudice of news report, homogenization of news contents and pressmen’s lassitudehave close connection with it. Therefore, news production needs further calibration.That is to say, we need to recognise the journalism again to rebuild news media inorder to keep weakening the negative effects of news convention. And then the newsmedia can be closer to a better situation, which makes pressmen or presswomen havethe sense of identity. This is the recalibration of news production, a calibration in thelay of spirit.Mr. Fei Xiaotong has given wider practical space to cultural self-consciousnessand made cultural self-consciousness be a dynamic active concepts. The inclusiveness,diversity and demonstration spirit which are planted in cultural self-consciousness arethe spiritual medicine for the benign development of different fields. It is especiallyimportant for news media. The news media which has dual attributes needs a ruler inthe weigh of values. Therefore, it is especially important for news convention to stridetoward cultural self-consciousness.