Study On The Influence Of CCTV3·15Party(2009-2013)

In the socialist market economic system and the theory framework, media andaudience, between the government and the public has not formed the interactionmechanism of lasting effect, but the huge influence of mass media on society as awhole has become a consensus.According to CCTV3·15party as the object of study, basic first analysis ofCCTV3·15party influence, constitute the characteristics of the party. Then the useof empirical study, specifically from the audience, media, enterprise, government fourdimensions analysis CCTV3·15party influence, the fundamental reason of CCTV3·15party influence lies in the behind the central, and the China is in the socialstructure of deep change, people thought under the background of diversification,dragons and fishes jumbled together the market is flooded with fake and shoddyproducts, the commodity information needs a strong desire, because of this, theCCTV3·15party with the social stage shine. The party although it can generate awide range of social influence, but the party simply to the media from the perspectiveof market economy in the unfair conduct trial by media is biased, in order to better tapthe CCTV3·15party social value, the author thinks that the party propagandareports, case selection, the narrative way there is room for improvement, developmentthe prospect of future broad party.