The Positioning Of China's Public Television Free Analysis

In our country, the study of public television services broadcasting isnot a field of study completely. At the same time, because of it is theproduct of TV system reform under Chinese-type socialist marketeconomic structure, different from western public television servicesbroadcasting radically. Then, not only theoretically, but also practically,the study of western public television services broadcasting can providewith cross-references to our study.In the 1990s, a large number of public channel come into being inour country. Their common characteristic is positioning and dissociation:positioning and dissociation between public and partake, positioning anddissociation between public and specialization, positioning anddissociation between public and business, positioning and dissociationbetween public and homogeneous.There are four reasons about it: firstly, influences of internationalenvironment of worldwide fad; secondly, check and supervision bysocialist market economic structure; thirdly, moss-grown ideas ofTelevision organizations themselves; fourthly, quality and strip ofpopulace.By dissection the typical case of Hunan public channel, this article supports the typical character of our public television servicesbroadcasting effectively on positioning and dissociation. At the sametime, maintaining current conditions of realities and system, it attempt toexplore the direction of reform and break out in the funds channels andprogramme production of our public television services broadcastingfrom two aspects: lateral integrative and vertical cutting.