The Research Of Micro-marketing

Micro marketing is the rapid development in the development process also presentsits own unique pattern.In this paper, standing against the background of a large outbreak of the brightestmicro-marketing, through practice and analysis and summary of the case, come tomicro-marketing is different from other marketing concepts, common methods, features.The first chapter describes what is micro-marketing. First, it is dependent on thedifference between traditional media marketing, and secondly it relies too muchdifference between the pre-social marketing hype. It is no marketing marketing,interactive marketing matrix, good marketing services.The second chapter summarizes the micro-marketing There are many ways, thereare four commonly used. Activities stimulation, stimulation events, topics stimulationauthorization fans. This paper describes four cases of specific micro-marketing approachis how to use the.The third chapter cites micro-marketing features. Creativity and cutting-edge,accurate and intimate, focused and extreme, open and oriented, debris and integration,opinion leaders and fans economic, micro-marketing KPI.