Study About Sharing On The Micro-blog

This paper selects "share" as the object of study,aimed at specific behavior from theperspective of the user,and through the case studies,content analysis,document analysismethods,trying to investigate the effect of "sharing" behavior of social reality.The paperalso points out the practical problems which arise,and then proposes preventive measuresand targeted application recommendations.This paper selects the popular microblogging and typical cases,combined with thetext follow-up observation and content analysis of the "sharing" on themicro-blog.Through the latest case studies and specific literature content,this paper argusthat "sharing" in the microblogging has a certain propagation significance,such as thetext symbols bridge in the interpersonal spread of "sharing" of the communition processto meet the people themselves performance needs,and "sharing" affect people’s socialenvionment cognition."sharing" while achieve effective dissemination of information,butalso changes the way people live and commucinate.In the study,this paper focuses onexploring the negative effects of it,the privacy sharing cause information leakage causedby security problems,lack of trust issues is a result of "sharing" false information,as wellas the "sharing" shows off and causes psychological comparisons,also resulting hatred ofthe rich phenomena. In order to be more reasonable,the paper chooses viewpoint frompersonal applications,application groups and microblogging regulators presentesconscious control"sharing" behavior,conduct public welfare "sharing",and drivecombination of the "sharing" motivation with management.