Research On The Competitive Strategy Of Guangxi Radio News

Radio has been the mainstream media China media industry, plays an important function in the propaganda platform. In recent years, along with the informationization unceasingly thorough, the rise of the broadcasting industry reform and new media channels, radio, competition is becoming increasingly fierce. As an important carrier and frequency radio competition, its competitive advantage plays a vital role in the radio in the development process, the author researches on the Guangxi radio news competition strategy.The paper summarizes the research on competitive strategy of Guangxi radio news frequency background, purpose and significance, in the analysis of literatures of news competition strategy, proposed the research framework. Then from the basic situation of Guangxi radio news frequency analysis, frequency radio news of Guangxi competitive strategy analysis of internal strength, especially the shortcomings, the base of competition with the audience market, business development, advantages and operation structure, program production, production technology and other aspects of the detailed analysis. Then using PEST analysis tool, the concrete analysis on the radio frequency competition policy support, economic environment, technological conditions and social environment, the key factors affecting the effect of external refining some radio frequency competition, especially with the convergence of three networks, radio and television reform, changing media, new media rise of such external environment argumentation. Then, using SWOT analysis tools to radio Guangxi news competition strategy selection and positioning, proposed the Guangxi frequency radio news competition strategy through frequency specialization, branding, listen to the program in many ways to promote the implementation of the competition strategy, and finally puts forward the Guangxi radio news frequency should strengthen news frequency quality program creation, implement "walk, turn, change", perfect the management system, increase the frequency of frequency technology innovation and policy support, to speed up the improvement measures such as publicity platform, to achieve the strategic goal.