| After joining the WTO, China’s book publishing industry is graduallyopening up more into intense competition. Meanwhile, the government has introducedpolicies to promote the healthy development of book publishing industry. Opportunitiesand challenges in the context of the various publishing companies need to correctlyunderstand the industry environment and an objective analysis of their own resources inorder to develop appropriate strategies.W was founded by S Province. Xinhua Publishing Group launched the nationalpublishing industry’s first listed company in accordance with the standard form of thecorporation. In year2007W Main Board was listed company in Hong Kong StockExchange, becoming the first listed overseas publishing business.In this paper, W’s as the research object, the relevant strategic management theory,the W’s macroeconomic environment, industry competitive environment, internalresources and capabilities has launched a comprehensive research and analysis. On thisbasis, the use of a SWOT is analyzed combing the W’s existing strengths, weaknesses,opportunities and threats. Conclusion is: W integrated publishing company, the localbrand resources, finance and other aspects of the environment has a strong advantage,especially in the province in the publication and distribution of textbooks for primaryand secondary students which has an absolute advantage, but there are managementcapacity, human resources,lack of innovative capacity and other aspects ofdisadvantage;national policy guidance, rapid economic development, digital technologyadvances and people’s consumption level and the change in concept, to promoteconsumer demand for cultural products is growing, but increasingly intense competitionin the industry, consumers Books of products to improve the content and qualityrequirements but its also bringing some W’s threat.Through the publishing industry macro environment and industry environment, W Company’s internal resources and capabilities requires more in-depth analysis, thispaper W’s overall development strategy is:"a little diverse multi-format " development."A little " that is the main industry consolidation is to steadily consolidate and developthe traditional publishing, distribution services, and actively promote the transformationand upgrading of the main business;"pluralism " that is the expansion areas, which isto vigorously expand related cultural industries, cultural industries in the field ofexploration financial investment patterns;"multi-format " that is innovative formats,which is to comply with the arrival of the digital age, to develop digital publishingbusiness. Finally, the article also includes W’s strategy to achieve the necessaryprotection measures for a simple exposition which should further improve the modernenterprise system, personnel training and the introduction of greater efforts to strengthencooperation in opening up; also requires countries to further strengthen culturalinstitutions reform and development of the company to create a better externalenvironment.. |
