| Abstract:At the national level, the goal of developing China as a cultural superpower presented in the party’s Six Plenary Session of the Seventeenth Central Committee has a sense of milepost, which the history brings great strategic opportunity to the news publishing industry, and it will make the historical leap transforming the big news publishing industry to a powerful one come true. Our country strives to develop about six or seven first-class large publication media enterprises with double ten billions assets and sales within3to5years, which reconstruct our country’s publication media enterprise’s structure. In2012, the media sections of about40listed companies became the capital’s wind vane, became a remarkable emerging forces in the stock market home and abroad, which brings hope and faith to the current Chinese media industry which is pressing onward. Hunan Publishing Investment Holding Group as the "Publishing Xiang Army" has experienced stock reform and been listed ChinaSouth Media (Stock Code:601098). But facing with major reform, major development, major change and major crossover, facing with the traditional publishing benefit’s fission, the rapid development of the digital media, the substantial change of the country’s teaching materials and supplementary, the strategic alliance of "cross media, cross region, cross industry, cross ownership, cross country" and the rampant merger and acquisition, there is no doubt that what should ChinaSouth Media do to seek the company’s strategic development breakthrough becomes the preferred option to find the problems and solve the problems.In this paper, China South Publishing&Media Group is a case study, To develop the strategy as a research topic, ChinaSouth Media development through the situation and analysis of the strategic environment, Pointed out that the development of the main problems, Give full play to its core competitiveness, ChinaSouth Media development strategy to make the design. proposed the development of an overall strategic of the ChinaSouth Media.Through the overall strategic objectives and strive to3-5years to achieve operating income, total assets to achieve "double hundred billion" strategic objectives; Specific objectives through improved market positioning, segmentation target audience, create a complete industrial value chain; Through the media of the new strategic choice-consolidation, mergers and acquisitions and strategic alliances, expand, enhance the international expansion of space, creating media flagship aircraft carrier. By optimizing the organizational structure, corporate culture, human resource management, marketing management, internal control, and ChinaSouth Media strategy implementation form a strong match. Another highlight of the digital education building, campus bookstore construction, acquisition strategy, Hunan Educational Television three sub-projects, The three sub-strategic project is also an important direction for future development of ChinaSouth Media, Aims to profit through digital education building detonated fission, Through the campus bookstore building extend traditional core educational publishing distribution channels, Through the acquisition of Hunan Educational Television to "Chinese all media content carriers’march.Facing with the practices of the lively publishing media reform and development, it is the right time to study ChinaSouth Media development strategies, and will improve the research outcome in this field in the new historical period. It has important theoretic and practical value. It reflects that the author has pondered on the publishing media enterprises’core competition, strategic management, design and strategic matching, which is meaningful to the practice and development of our country’s media enterprises. |
PDF Full Text Request