Study On The Innovation And Development Of Newspaper In The New Media Technology

Network of new media stance as a dark horse，the advantage of the newspaper as a traditional mediastatus by severe challenges. Network has become the fourth largest social media outside of newspapers，radio， television， and playing an increasingly important role， and its increasingly important influenceand gradually expand the market share is to be reckoned with. Newspaper needs to strengthen its role in themass communication， make it a better play to the role of the party and the people’s eyes and ears of thevoice， and in the heat of the newspaper industry internal competition and fierce competition under thebackground of the media system in an impregnable position.This article mainly under the impact of new media to make reform and innovation of domesticmetropolis daily "the Oriental today" Beijing times "west China metropolis daily" focusing on the researchobject， analyzing the innovation of the reformation of the three newspapers， find the breakthrough pointand the foothold， simple summing up its experiences for the development of newspaper industry， and torecommend it. The Oriental today newspaper launched the world’s first paper screen film， in the history ofthe development of the whole paper has very important significance， also boosted today’s own progress;The Beijing times newspaper launched its own continuous development change cloud， emphatically thetechnology advancement and horizon prospective can be seen;"West China metropolis daily" alsounwilling to lag behind， start looking for the development of the breakthrough， combined with today’shot qr code card， hospitality launch huaxi code， for the development of the newspaper is a majortechnological change and the development of new opportunities. For print media news reports， theadvantages and disadvantages of centralized introduced the concept of new media， analyses the advantageof the new media as a new media’s unique strengths， analysis newspaper the possibility and necessity ofintegration of new media technology development.Combining with the analysis process， explore out the development direction of the print mediaresponse network new media and countermeasures， namely scientific information modernization. Printmedia’s long-term development must unswervingly develop two directions， one is pay more attention to the quality of the newspaper press releases， newspaper columns， sets up the authoritative voice， thedirection of news report more news on the breadth and depth. Second， under the impact of the new mediatechnology to respond in a positive way， the new media forms， seize the moment to timely developmentof innovation of science and technology， the traditional paper-based newspapers fusion in today’s newtechnologies， complement each other to realize the complementary advantages.Print media and the integration of new media， realize win-win cooperation of traditional media andnew media is the wise choice in the development of print. If you want to set up the newspaper good brandimage， need to pay more attention to the innovation of the paper quality and the improvement ofinformation technology， to improve its overall brand image and the core competitiveness. The new mediatechnology and the integration of traditional newspaper， can yet be regarded as the newspaper andnetwork harmonious win-win good channel. There is no denying the fact that the newspaper under the newmedia technology innovation and development，to the news propagation，audience，and even newspaperitself can bring great impact， not only in the spread of space transmission means more rich and spreadwide， has changed the audience’s reading habits of daily life， at the same time， promote thedevelopment of the newspaper space and brand image. Newspapers in fusion technology developmentsituation， however， there are still some limitations and shortcomings， which requires the mediacombined with its own actual situation to adjust， timely make corresponding countermeasures to thechallenge.