| Today, Considering the fast pace of modern life and the fierce competition for jobs,people need to increase the efficiency of mobile software application category, andextends the user types to meet the needs of a small minority. The fast-paceddevelopment has also brought some problems, many development teams only focuson how to improve processes, simplified interface elements, but ignored theconcerns of the users emotion. Users need not only easy to use products but also thefun of using the product, since turning our attention to the emotional needs becomethe driving force to improve the user experience.In this paper, it is starting at the point of emotional design, based on the target user ’sattention of the emotional needs, around the core mission of products innovation onthe visual and interactive experience, enhance product overall user experience.Depth analysis of the emotion’s three dimensions: instinct, behavioral, reflectionefficiency class role in the interface design, impacting on the visual interface andinteractive experience, as well as how to meet the emotional needs of users, creatinga positive surprise for them, and being resonated with the image of the product andmemory. Also the development team and designers will be inspired to focus on theuser emotions, to build long-term value of the product and brand, then developingthe targeted analysis and practices. |
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