Design Of Sina Finance Application For IPhone

The design project comes from the Beijing Sina Finance during the period of Iworked as an intern there. The main purpose of this paper is based on the feature ofmobile Internet and we media, to reconstruct the financial Sina application. The maincontent of the revision is related to the stock market and the finance information.With the rapid development of China’s3G construction and mobile Internet, akind of products have emerged in the market, the mobile internet is the trend. In themedia area, the SNS media comes hot,such as Sina Microblogging, at the same time,the tranditional Internet media needs to change.the mobile internet becomes the newmedia communications platform. In this context, the mobile we media is a big chancefor the finance media area,also it is a worthy topic to exploring.The paper bases on the actural project-iPhone Sina finance application, weanalyse this possibility that mobile we media and finance internet media, from theangle of providing comprehensive financial information for users, helping the user tomanage stock, in order to build a mobile finance application with good experience andgood sticky. Early in the paper, we analyse the competing products, data acquisitionthrough the quantitative and qualitative user research, construct the user model whichbased on the scene, to refine user needs and product framework of sina financeapplication; Based on the results of previous research, the interaction design andinterface design is the core task during the practice of the paper project,then theusability testing and user experience evaluation would be unfold based on the finaldemo, actually the feedback effect is positive, which verify the validity and reliabilityof the design research and practice of the above.The main innovation of this paper is to strengthen the we media feature of SinaFinance App. The research results can be used as the future of the finance application,the emphasizes "we media" have a certain reference value for other App in the contextof mobile Internet service.