A Study Of The Digital Transformation Of Henan Daily Newspaper Group

Under the background of digital technology, digital media emerge as the times require, this is another revolution in information age. Changes of media form will lead to the communications field a full range of change, the newspaper group has been a profound influence, fusion digital technology will bring the development of breakthrough for the newspaper media, on the other hand, the all-round reform digitized survival also opened the newspaper industry a new round of the competition. The Henan daily newspaper group started earlier in the digital transformation, and in each session of leaders is always in the exploration on the road. The Henan daily newspaper group as the research object, analyzing its digital technology development trajectory, the industry chain transformation measures, with reference to the research of the digital transformation of newspaper group.Based on the combination of theory and practice, exploration and development perspective of Henan daily newspaper group digital transformation, the pursuit of practical significance and maneuverability. The focus is the status quo carding, scholars in the newspaper the next development pattern is not conclusive, can saying is "crossing the river by feeling the stones", because of this, and summarizes the full range of combing the Henan daily newspaper group case, it has practical significance. This report is divided into six parts:The first part explains the origin purpose of this report, around the three aspects of the status quo of digital exploration industry at home and abroad were summarized, and the newspaper digital media convergence newspaper digital implementation path and profit mode.The second part discusses the digital transformation status of Henan daily newspaper group, the development status of2013as the base, digital process of comprehensive review group.The third part，the digital newspaper transformation, transformation from the industry perspective of Henan daily newspaper group, analysis of the evolution of digital media brings to the newspaper industry management implications.The fourth part is by analyzing the development prospect of Henan daily newspaper group and the countermeasures. From the level of specific measures, the database construction is one of the most important living form of newspaper group development, is currently the group has not yet been put on the agenda of the key transformation. From the conceptual level, the integration of group resources, to force the potential to improve their own competitiveness.Through the survey and analysis, the digital transformation of Henan daily newspaper group of the road, has achieved initial success, but still a long way to go, borrow Zhu Xiayan president’s words,"death is the paper, the living newspaper", newspaper group will be in promoting digital technology to the modern newspaper industry to obtain greater development.