Study On Chinese Media Discourse In Sport Crisis Event

The Globalization of sport environment lend to making sport crisis often. Crisis event has always been a fatal attraction for kinds of media, it is not hard to see that the media rushing to report crisis is the instinctive reaction. As well known, crisis response subject should be a relevant organization or individual, but the relationship between the media is the one of the work objects for any crisis subject. So, in the process of sport crisis events, what’s the kind of the position for media? Does media discourse ability affect the solving process of crisis of sport? In the process of sport event crisis public relation, guiding and changing the public opinion is on the top of the agenda. Media discourse right can influence the public opinion silently and guide the public atmosphere. If does the crisis subject use the media discourse function in the process of crisis event? The inner link of media discourse by whatmeans to take advantage is particularly important.The main research methods of this article include:literature analysis; Case study analysis and logic analysis. By consulting lot of literature, the article analyzes the covers of the crisis of domestic and international sports events; the article chooses typical cases of crisis of sports events from covers above and gets the irrationality through comparing domestic and foreign media content and finally through these coves irrationality, the article gets the treatment countermeasures.The innovation of the article is that because of the influence of the audience basis theory and the intervention of new media, I put forward the theory of media literacy and media discourse to construct together under the countermeasures angleThis article explains the theories for crisis events and sport media discourse fully and analyzes the present situation of the international media discourse, aiming to highlight the media discourse function in the background of globalization of sport public relation. Then by analyzing the related instances of crisis of sport, the article concludes that the cause of the media lacking of discourse management in sport event including analysis on the cause of the Chinese media. Finally according to the result of media aphasia reason analysis, the article draws the conclusion:building media discourse system is to handle crisis event sports:including dissemination standard:information disclosure, and coping strategy under the background of new media communication environment:audience basis, media literacy theory, That’s for achieving the aim of the cooperate media discourse.