| In July2013, I entered Zhejiang radio and television group as an intern, involved in planning the promotion of TV programs. During the internship, I finished the second season of the R program micro-blog promotion scheme. The first draft of the plan is constantly adjusted, it was put into practice in the end of December, and continued to the end of the show.The plan joint the core of the program "family", emphasized the diversity of families in the show, and also using the influence of the star guest, by opening and operating the official micro-blogging, micro-blogging topic discussion, micro-blog propaganda content, attract the attention of the audience.This micro-blog promotion scheme to cater to the mainstream trend in today’s program promote new media, breakthrough the limitation of region and time, allow the contents in the fastest time to reach the most widely spread range. At the same time, micro-blog provides viewers with synchronous discussion and the exchange of experience platform, to maintain the enthusiasm of the audience with interaction, to satisfy the audience choose the rights of information, strengthen the viscosity between the show with the audience, be the link of the contact between the audience and programme.By means of display the solution, through the review and reflection on the scheme, this article means to analyze the value of this practice works and deficiencies, to strive for to similar solutions, so that it can produce a positive enlightenment. |
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